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What Those Colored Circles On Food Packaging Really Mean

With roots in: Packaging Connections

According to Taste of Home, the multicolored circles on the packaging serve a purpose unrelated to the contents. The phrase “printer’s color blocks” is used to characterize these multicolored shapes, which may be squares or circular. Assisting the printing teams is their only responsibility; they are responsible for printing the package.
Professional printing engineer Meg Schiraldi explains that technicians use the colored circles to ensure that the ink is the right color and quality. They match the color to boxes made in other nations to make sure the brand is consistent. It’s as simple as that! Using such rings for printers, it is possible to ensure color matching and brand consistency in food packaging.

The origin is the Asia Pacific Food Industry.

I maintain that it is beneficial to be cognizant of these facts even if consumers are becoming more selective in what they read on food packaging and labels. The next time you scan a box of your favorite food, you’ll know why those adorable little circles are on the package!

Professional printing engineer Meg Schiraldi explains that technicians use the colored circles to ensure that the ink is the right color and quality. They match the color to boxes made in other nations to make sure the brand is consistent. It’s as simple as that! Using such rings for printers, it is possible to ensure color matching and brand consistency in food packaging.

The origin is the Asia Pacific Food Industry.

I maintain that it is beneficial to be cognizant of these facts even if consumers are becoming more selective in what they read on food packaging and labels. The next time you scan a box of your favorite food, you’ll know why those adorable little circles are on the package!

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