Technicians utilize the colored circles to check that the printing ink is the correct [color] and quality,” says Meg Schiraldi, an expert printing engineer. In order to maintain brand consistency, they check the hue against boxes printed in different countries. It’s really that easy! Food packaging color matching and brand consistency may be achieved with the use of those circles for printers.
Asia Pacific Food Industry is the source.
Even if people are starting to pay more attention to what’s on food packaging and labels, I still think it’s useful to be aware of these details. Now you know why those cute tiny circles on food packaging are there—the next time you scan a box of your favorite food!
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